Print TrafficHow a film reaches a screen
A projector lamphouse with the door open, xenon bulb and reflector visible, booth in shadow

The route, not the party

A film does not arrive.
It is delivered.

Between a locked cut and the first seat somebody pays for, a film passes through six rooms and a great deal of paperwork. Print Traffic reports that stretch of the business: the packages, the permissions, the keys that expire, and the people who sign for them.

An empty red carpet and rope barriers at a festival venue entrance

The lead piece

A World Premiere Is a Contract

A first showing is the only thing a film can spend once. Why festivals audit premiere status, what it actually buys a film, and how quietly it can be voided by one screening in the wrong room.

By A. Lindqvist · The Sales Agent · 6 min read · Read it

Every piece here sits under whoever is holding the film at that moment. Under each holder: what they are allowed to decide, and what deciding costs them.

The chain of custody

Six holders, in order. Under each one: what they are allowed to decide, and what deciding costs them. Custody transfers are the only events this publication reports.

Custody 1 of 6

The Post House

The film stops being a cut and becomes a package: a spec sheet, a checksum, an encrypted folder on a drive. Everything downstream reads the film through the paperwork this room produces.

Custody 2 of 6

The Sales Agent

One premiere, one order of asks, thirty-odd territories. This is the room where a film’s scarcity is turned into a plan and then spent.

Custody 3 of 6

The Programmer

A programmer holds the film for six weeks on a watermarked link, then either builds an argument around it or does not. Selection is arithmetic before it is taste.

Custody 4 of 6

The Jury

Five people, one afternoon, no minutes. What comes out is a list; how it was arrived at is deliberately unrecorded.

Custody 5 of 6

Buyer & Booker

Twelve minutes in a room of twenty seats decides whether a film exists in a country. A booker then decides whether it exists on a Tuesday at nine forty.

Custody 6 of 6

The Booth

The last person who can lose the film works alone, with a key that expires and a lamp with hours on it. Presentation is the final edit.

Supported by

Screening rooms, sales agents, and festival bodies alongside this route from cut to audience.

Where a premiere gets spent

A film can be new exactly once. These are the rooms that ask for that status, and the order in which they are approached is the whole of the strategy.

CannesBerlinVeniceRotterdamTorontoPark City
Plotted at true coordinates. Each of these festivals audits premiere status independently, and none of them accepts the same first screening twice — see A World Premiere Is a Contract. Geometry: real coordinates, projected.

The directory

Five supporters, listed as a directory, with a line on each.

The four states

The trade’s working vocabulary, because the words describe the mechanics accurately and nobody outside uses them. From Out, With Someone, Going Wide, Stuck.

Out
released, window running; or spent its theatrical moment
With someone
rights held, release not yet happened
Going wide
expanding from limited run to broad multiscreen release
Stuck
rights held but release stalled; film in legal and commercial limbo

Also supporting

Four more, in the same directory form.